![](https://cdn.myportfolio.com/2d5f6c98-5279-4fec-8c5e-55c92c6e6d08/25490783-de82-47a4-a920-b0f5b4b8620f_rw_3840.jpg?h=548729f0292da0e88b18e00a5a0f76f3)
MA DESIGN FOR ART DIRECTION 2020/2021 GRADUATE SHOW
Always on the frontier of time, the thriving artists present a vast spectrum of explorations into contemporary issues - ranging from the connection of fashion and nature, and technological impacts on society to identity conflicts in a hyper-globalized world.
FINAL SHOW 2020/2021
07/12 - 11/12
07/12 - 11/12
THE ATRIUM SPACE
LONDON COLLEGE OF COMMUNICATION
ELEPHANT AND CASTLE, LONDON SE1 6SB
LONDON COLLEGE OF COMMUNICATION
ELEPHANT AND CASTLE, LONDON SE1 6SB
The MAD Exhibition was a collective exhibit showcasing the graduating class of MA Design for Art Direction 2021. I lead the creative direction and production of this project in collaboration with 55 graduating classmates. I coordinated pre-event development, such as exhibit branding and design language, spatial design, and invitations.
I was also responsible for coordinating pre-production, production, and post-event wrap-up, collaborating with fellow internal students and external delivery teams such as AV and equipment teams, UAL Event Teams, and fellow exhibiting classes to execute a successful showcase of all students' work in a cohesive and unified manner.
I was also responsible for coordinating pre-production, production, and post-event wrap-up, collaborating with fellow internal students and external delivery teams such as AV and equipment teams, UAL Event Teams, and fellow exhibiting classes to execute a successful showcase of all students' work in a cohesive and unified manner.
![](https://cdn.myportfolio.com/2d5f6c98-5279-4fec-8c5e-55c92c6e6d08/6ee065cc-5d3f-48b2-9d89-8f5ee42f1284_rw_3840.jpg?h=ce18b15a9b6fcf9ed73a9b2de3dde3fa)
Neon Club Mad Signage Designed & Installed
![](https://cdn.myportfolio.com/2d5f6c98-5279-4fec-8c5e-55c92c6e6d08/e9f4f98f-c4e3-421d-9cdc-38b2ad3013b4_rw_3840.jpg?h=0d7736ad741d39902c70618686f0a515)
![](https://cdn.myportfolio.com/2d5f6c98-5279-4fec-8c5e-55c92c6e6d08/b02c6fc5-05b6-4978-833c-bb323107a539_rw_1920.jpg?h=bd1717106ff70592837c29aafda4c082)
![](https://cdn.myportfolio.com/2d5f6c98-5279-4fec-8c5e-55c92c6e6d08/629bf369-e9a3-43a7-b7ad-d85d345c8bb6_rw_3840.jpg?h=1b3a77d1e78225c89d00600c6d1da919)
'Postcard Wall Shelves' Designed, Built & Installed
![](https://cdn.myportfolio.com/2d5f6c98-5279-4fec-8c5e-55c92c6e6d08/4718a017-7c9c-489d-ad98-0a39e2df3810_rw_3840.jpg?h=3f0e2a4defc518d9f32fdd5aeb6b2d96)
'Postcard Wall Shelves' Designed, Built & Installed
![](https://cdn.myportfolio.com/2d5f6c98-5279-4fec-8c5e-55c92c6e6d08/388bc1fa-00c5-4c49-8259-d19f1b84ae65_rw_3840.jpg?h=2a9e587193a5e9296c41e8a2cd86fe54)
![](https://cdn.myportfolio.com/2d5f6c98-5279-4fec-8c5e-55c92c6e6d08/8aba4522-b4ca-4a0e-b715-5f4990c788d3_rw_3840.jpg?h=d38142e8f8424d1236b5c40d8a8f3e24)
![](https://cdn.myportfolio.com/2d5f6c98-5279-4fec-8c5e-55c92c6e6d08/3abab7bf-bde6-4180-8260-9f249e518f99_rw_3840.jpg?h=ea66805aeb335150ea18e87645959630)
![](https://cdn.myportfolio.com/2d5f6c98-5279-4fec-8c5e-55c92c6e6d08/7c12bdb9-1d87-4f86-82fe-80d53dddf279_rw_3840.jpg?h=06fac1d12d4683bd073574e091bf1406)